Head of Marketing

What You Will Own

1. Category & Positioning

• Define and continuously sharpen enclaive’s value proposition, messaging and positioning in confidential computing
• Translate complex technical capabilities into compelling enterprise value propositions
• Develop vertical-specific narratives for public, healthcare, and financial services sectors
• Align messaging tightly with the sales and product teams
  
  

2. Enterprise & Public-Sector GTM

• Support long and complex B2B sales cycles
• Develop client and partner-ready marketing materials and compliance narratives
• Build reference architectures, case studies, and proof-of-value assets

3. Ecosystem & Partner Marketing

• Activate partnerships with cloud, technology, and system integration partners
• Develop joint positioning, solution pages, and co-marketing initiatives
• Support co-sell and marketplace strategies
• Enable integrators with sales and solution materials

4. Content & Thought Leadership

• Build technical authority in confidential computing
• Develop high-quality content (architectures, whitepapers, compliance explainers, benchmarks)
• Drive founder-led thought leadership
• Coordinate PR and analyst relations (e.g., Gartner, IDC, Forrester)

5. Marketing Infrastructure & Performance

• Oversee website strategy and conversion paths
• Implement lean marketing tech stack and transparent performance tracking
  (incl CRM, automation, tracking)
• Drive account-based marketing and targeted campaigns
• Measure marketing’s impact on pipeline and revenue
  
  

What You Bring

Required

• 8+ years experience in B2B marketing (enterprise, infrastructure, or deep tech)
• Experience supporting complex sales cycles (6–18 months)
• Strong product marketing capability
• Ability to translate technical topics into business impact
• Hands-on mindset — willing to execute, not only strategize
• Excellent communication skills in German and English

Nice to Have (Strong Plus)

• Experience in cloud infrastructure, Kubernetes, confidential computing, or cybersecurity
• Experience marketing to public sector, healthcare, or financial services verticals
• Partner marketing experience with hyperscalers, Linux vendors, or system integrators
• Analyst relations experience
• Experience in early-stage or venture-backed startups

What Success Looks Like

• Clear category positioning in confidential computing
• Marketing measurably driven by solid KPIs
• Solid TOFU growth driving the enterprise sales pipeline
• Strong partner co-marketing motion
• Recognized thought leadership in regulated cloud infrastructure